Notes from the Treehouse: Reflective. Rooted. Real.

TreehouseScience.com is an interdisciplinary research and educational platform curated by Joseph Atkins, bridging psychology, ethics, innovation, and creative inquiry.

Rooted in behavioral science but not confined by it, Treehouse Science explores how real-world systems—from mental health to machine learning—affect the human experience. Our work spans cognitive psychology, AI and tech ethics, trauma theory, intelligence studies, creative expression, and sociocultural analysis.

Whether you’re reading a scientific essay on cognitive bias, engaging with a case study on rural mental health access, or exploring a lyrical reflection on systems and survival, each piece is designed to be intellectually rigorous, ethically grounded, and personally resonant.

This is more than a research site.
It’s a growing ecosystem of ideas—where science, story, and strategy converge.

Treehouse Science doesn’t just explain the world.
It helps reimagine how we live, learn, and heal within it.

 Strategy, structure, and social insight — for systems that serve.
Founded by Joseph in 2005, The 78th Group is a multidisciplinary consulting firm that brings behavioral science, data analysis, and executive strategy together to help organizations adapt and thrive. The firm serves a wide range of clients — from startups and rural enterprises to healthcare systems and social service agencies.

Whether restructuring leadership, shaping communications, or driving innovation, The 78th Group offers customized, ethically grounded solutions with long-term impact.